Key Results (10 Months)
- Organic Traffic: +220% (18,000 → 57,600 / month)
- Search Visibility: 24% → 67% (+2,400 keywords)
- Trading Account Registrations: +180% (85 → 238 / month)
- Top 10 Rankings: 18% → 59%
- Cost Per Acquisition: –42%
- Brand Search Volume: +95%
Initial Situation
The client — a European forex and CFD broker — struggled to compete with larger brands.
Main problems:
- Stagnant traffic around 18,000 monthly visits
- <25% visibility for high-intent commercial queries, including trading conditions, account types, broker comparisons and high leverage broker searches
- 40% of pages facing indexation issues
- Weak mobile speed (38) and high bounce rate
- Thin educational content
- Domain authority 15–20 points lower than competitors
SEO goals:
+150% traffic, Top-10 for 55% of commercial keywords, +160% sign-ups, lower CPA, stronger content authority.
Industry Insights
Forex search space is highly competitive, dominated by established brokers with strong content and link profiles.
Traders research extensively before choosing a broker, comparing:
- regulation
- trading conditions
- leverage options
- platform features
- whether a provider qualifies as a high leverage broker
Seasonal spikes occur during high market volatility.
SEO Strategy
Three main pillars:
1. Technical Optimization
- Fixed 240 crawl/indexing errors
- Rebuilt sitemaps
- Mobile/desktop speed improved dramatically
- Added schema markup
- Strengthened mobile usability and security
2. Structural & Semantic Expansion
- 5,800 keywords grouped into 95 clusters
- Site expanded from 120 → 310 pages
- Commercial and educational landing pages added
- Improved internal linking and URL logic
- Localized content across 8 languages
3. Content Development
- 180 in-depth educational articles
- Rewriting all commercial landing pages
- 240-term glossary
- FAQ blocks for 80 key trader questions
- Clearer structure, headings, and CTAs
4. Off-Page & Reputation
- 85 high-quality backlinks from financial sites
- Updated 30 directory listings
- Mentions in 12 financial news outlets
- Cleaned 120 toxic links
Results
Organic Traffic
+220% growth to 57,600 monthly visits.
Traffic improved through:
- better rankings
- stronger mobile performance
- expanded educational content
- localized market targeting
Engagement increased (session duration 2.1 → 3.8 minutes).
Search Visibility
- 24% → 67% visibility
- Top-10 share 18% → 59%
- 840 new long-tail keywords in Top-10
- 18 featured snippets
- Rich snippets on 67% of pages
Lead Generation
- +180% registrations (85 → 238 / month)
- CPA –42% vs paid ads
- Organic users showed 28% higher retention
- 18.5M EUR trading volume attributed to SEO
- Organic became the primary acquisition channel
Client Feedback
The broker highlighted significant ranking improvements, better lead quality, and reduced acquisition costs. Compliance-safe content and strong reporting were praised as key contributors to success.
Success Factors
- Technical excellence
- Comprehensive educational content
- Long-tail keyword expansion
- Localized European market strategy
- Continuous UX and CRO refinement
Next Steps
- Expansion into new European markets
- Advanced strategy content
- Video tutorials and YouTube SEO
- Additional CRO improvements
- Partnerships with financial education platforms
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