Core Digital Marketing Solutions
Link Building & Digital PR
Authority building prioritizes contextual relevance and editorial trust. Our outreach leverages data-driven assets to secure high-quality backlinks, improve rankings, and generate referral traffic. Toxic-link cleanup and disavow workflows reduce historical penalties and protect domain equity.
Approach highlights:
- Editorial placements and journalist briefings
- Guest contributions and niche authority partnerships
- Competitor backlink gap analysis and targeted prospecting
- Link quality scoring and monitoring
Conversion Rate Optimization (CRO)
We increase value per visitor using behavioural analysis and funnel testing. Hypotheses are prioritised by revenue impact and validated statistically before staged rollouts. Insights feed back into content and paid campaigns for compounding effects.
Optimization tactics:
- Funnel analysis and hypothesis prioritisation
- A/B and multivariate experiments
- CTA, form, and flow improvements
- Session recordings and heatmap analysis
Technical SEO Implementation
We remediate crawl inefficiencies, Core Web Vitals issues, and indexing gaps. Implementation covers schema, canonical governance, mobile-first rendering, and continuous monitoring for post-deployment stability.
Execution covers:
- Schema markup and structured data
- Mobile-first performance & Core Web Vitals remediation
- HTTPS enforcement, canonical strategy, redirect governance
- XML sitemaps, robots.txt, hreflang management
Performance Analytics & Reporting
Data-driven dashboards track visibility, conversions, and revenue. Monthly reviews include KPI forecasting, test registries, and engineering-ready backlogs to accelerate execution.
Reporting includes:
- Organic traffic trends and SERP feature capture
- Conversion paths and channel ROI
- Month-over-month comparisons
- Executive summaries and test registries
How We Build Measurable Growth
Content Marketing & Copywriting
We design topic-cluster frameworks and editorial calendars to enhance topical authority and guide users through the funnel. Content is optimized for intent, featured snippets, and conversions.
Process steps:
Topic & keyword cluster analysis and editorial planning
Production of optimized articles, guides, landing pages
Structured markup and rich-result targeting
Performance testing and iterative rewrites
Paid Media & PPC Campaigns
Paid campaigns validate messaging and accelerate demand capture. Attribution reconciliation ensures incremental measurement against organic SEO and long-term CLTV.
What we manage:
Budget allocation and bidding strategies
Audience segmentation, retargeting, lookalike modelling
Creative and landing-page testing
Performance analysis on CPA, CLTV, and ROAS
Search Engine Optimization (SEO)
We start with technical audits quantifying crawl budget, indexation gaps, and performance bottlenecks. Intent-based keyword mapping improves CTR and conversion probability. Iterative, experiment-driven deployments reduce ranking volatility.
Key components include:
Technical audits and crawl analysis
On-page optimisation: title/meta, headers, internal linking
Intent-mapped keyword strategy & seasonal demand
Authority acquisition tied to topical relevance
Why Businesses Choose Trendmicro
Certified Specialists & Ongoing Learning
Our team holds certifications across leading platforms and follows structured training to stay aligned with algorithm updates and privacy-driven measurement changes. Playbooks codify institutional knowledge and accelerate onboarding.
Proven Industry Expertise
We deliver SEO and paid acquisition programs across e-commerce, SaaS, manufacturing, real estate, and healthcare. Clients often see measurable keyword visibility gains within 3–6 months depending on competition and legacy technical debt.
Transparent Communication & Accountability
Documented roadmaps, decision logs, and dashboards ensure clarity and fast issue resolution. Acceptance criteria and change control preserve institutional knowledge while reducing regression risks.
Long-Term, Ethical SEO Practices
Strict adherence to search engine guidelines ensures sustainable growth. Risk assessments, remediation plans, and resilient architecture protect long-term equity and brand reputation.
Insights, Research & Learning
Webinars & Workshops
Hands-on sessions teach scaling SEO operations, automating reporting, and building experiment-driven cultures. Workshops provide templates, checklists, and measurable action plans.
SEO Case Studies & Benchmarks
Anonymized reports highlight traffic uplift, ranking improvements, and conversion impact. Sector-specific benchmarks help clients prioritise initiatives and evaluate timelines.
Market Reports & Data Insights
Quarterly market insights cover SERP volatility, algorithm shifts, and sector opportunity maps. Reports include experiment recommendations, projected impact, and suggested resource allocations.
Expert Blog & Knowledge Hub
Our hub provides operational playbooks, templates, and checklists for in-house teams. Posts are regularly updated to reflect algorithmic changes and new data sources.